[
  {
    "id": "leschik-2026-immersive",
    "type": "chapter",
    "title": "Unlocking the future of marketing: The transformative potential of virtual reality, augmented reality, and spatial computing",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      },
      {
        "family": "Baums",
        "given": "K."
      },
      {
        "family": "Mazurek",
        "given": "J. M. J."
      }
    ],
    "issued": {
      "date-parts": [
        [
          2026
        ]
      ]
    },
    "language": "en",
    "container-title": "Handbuch innovatives Marketing",
    "publisher": "Springer Gabler",
    "page": "1–13",
    "editor": [
      {
        "family": "Schuster",
        "given": "G."
      },
      {
        "family": "Bornemeyer",
        "given": "C."
      }
    ],
    "DOI": "10.1007/978-3-658-46709-8_33-1",
    "URL": "https://doi.org/10.1007/978-3-658-46709-8_33-1",
    "abstract": "Book chapter on virtual reality, augmented reality and spatial computing as tools for marketing."
  },
  {
    "id": "leschik-2026-ai-interviews",
    "type": "chapter",
    "title": "Exploring AI-generated interviews using the means-end chain model: A comparative study with human-led interviews",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      },
      {
        "family": "Ritz",
        "given": "F."
      },
      {
        "family": "Milicevic",
        "given": "A."
      },
      {
        "family": "Appel",
        "given": "D."
      },
      {
        "family": "Beckers",
        "given": "N."
      }
    ],
    "issued": {
      "date-parts": [
        [
          2026
        ]
      ]
    },
    "language": "en",
    "container-title": "Handbuch innovatives Marketing",
    "publisher": "Springer Gabler",
    "page": "1–17",
    "editor": [
      {
        "family": "Schuster",
        "given": "G."
      },
      {
        "family": "Bornemeyer",
        "given": "C."
      }
    ],
    "DOI": "10.1007/978-3-658-46709-8_41-1",
    "URL": "https://doi.org/10.1007/978-3-658-46709-8_41-1",
    "abstract": "A comparative study of AI-led and human-led interviews based on means-end chain theory."
  },
  {
    "id": "leschik-2025-jobm",
    "type": "article-journal",
    "title": "Model evaluation of post-M&A success metrics in the German biopharmaceutical industry",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2025
        ]
      ]
    },
    "language": "en",
    "container-title": "Journal of Business Models",
    "volume": "13",
    "issue": "1",
    "page": "146–167",
    "DOI": "10.54337/jobm.v13i1.7502",
    "URL": "https://doi.org/10.54337/jobm.v13i1.7502",
    "abstract": "Using survey data from 384 small and medium-sized biopharmaceutical companies in Germany and PLS-SEM, the study tests which success metrics explain post-M&A revenue. Efficient allocation of personnel and resources and the clinical success rate have significant effects."
  },
  {
    "id": "leschik-2025-bmc",
    "type": "speech",
    "title": "Enhancing value propositions in metaverse business models: A means-end chain theory approach",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2025
        ]
      ]
    },
    "language": "en",
    "event-title": "Business Model Conference 2025",
    "event-place": "University of Oulu, Finland"
  },
  {
    "id": "lac-leschik-2024-rag",
    "type": "chapter",
    "title": "Unlocking the marketing and sales potential: Bridging generative AI with domain-specific data using retrieval augmented generation architecture",
    "author": [
      {
        "family": "Lac",
        "given": "Visieu"
      },
      {
        "family": "Leschik",
        "given": "Damian"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2024
        ]
      ]
    },
    "language": "en",
    "container-title": "Generative Künstliche Intelligenz in Marketing und Sales",
    "publisher": "Springer Gabler",
    "page": "207–219",
    "editor": [
      {
        "family": "Bolz",
        "given": "Thomas"
      },
      {
        "family": "Schuster",
        "given": "Gabriele"
      }
    ],
    "DOI": "10.1007/978-3-658-45132-5_15",
    "URL": "https://doi.org/10.1007/978-3-658-45132-5_15",
    "abstract": "The chapter shows how a retrieval-augmented generation (RAG) architecture connects language models with domain-specific marketing and sales data without compromising confidentiality and privacy."
  },
  {
    "id": "leschik-lac-2023-tesla",
    "type": "paper-conference",
    "title": "Application of sentiment analysis and topic modelling in marketing and management: Tesla supercharger example",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      },
      {
        "family": "Lac",
        "given": "Visieu"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2023
        ]
      ]
    },
    "language": "en",
    "container-title": "Tagungsband zur IU-Fachtagung Content Marketing 2.0: Potenziale und Herausforderungen neuer Ansätze des Content Marketings",
    "publisher": "IU Internationale Hochschule",
    "page": "27–40",
    "editor": [
      {
        "family": "Altendorfer",
        "given": "Laura-Maria"
      },
      {
        "family": "Arweck",
        "given": "Josef"
      },
      {
        "family": "Egger",
        "given": "Carolin"
      },
      {
        "family": "Fox",
        "given": "Caterina"
      },
      {
        "family": "Huber",
        "given": "Brigitte"
      },
      {
        "family": "Langner",
        "given": "Anne-Kristin"
      },
      {
        "family": "O'Gorman",
        "given": "Susanne"
      },
      {
        "family": "Wecke",
        "given": "Bernhard"
      }
    ],
    "URL": "https://res.cloudinary.com/iugroup/image/upload/v1704706555/Tagungsband_Content_Marketing_2.0_ylyhre.pdf",
    "abstract": "The study combines sentiment analysis and topic modelling (LDA) to analyse about 4,700 German-language online comments on Tesla opening its Supercharger network to other brands. A BERT model trained on German text performed best; sentiment was mostly negative, with pricing, availability and blocked charging bays as frequent topics."
  },
  {
    "id": "leschik-2023-marketing-club",
    "type": "speech",
    "title": "Sentiment-Analyse im Marketing und Management",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2023
        ]
      ]
    },
    "language": "de",
    "event-title": "Talk at Marketing Club Aachen",
    "event-place": "Aachen, Germany",
    "URL": "https://marketingclub-aachen.de/veranstaltungen/sentiment-analyse-im-marketing-und-management/"
  },
  {
    "id": "leschik-2022-jbs",
    "type": "article-journal",
    "title": "M&As in Germany: Measuring success for the pharma and biotech industries",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      },
      {
        "family": "Rossberger",
        "given": "Robert"
      },
      {
        "family": "Oczkowski",
        "given": "Edward"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2022
        ]
      ]
    },
    "language": "en",
    "container-title": "Journal of Business Strategy",
    "volume": "43",
    "issue": "2",
    "page": "87–95",
    "DOI": "10.1108/JBS-07-2020-0153",
    "URL": "https://doi.org/10.1108/JBS-07-2020-0153",
    "abstract": "Based on in-depth interviews with executives involved in mergers and acquisitions, the study identifies success metrics for small and medium-sized pharmaceutical and biotech companies in Germany, such as integrated cultures, employee retention, new technology knowledge, more patent-protected products and higher clinical success rates. Interviewees combine several metrics with monetary tools."
  },
  {
    "id": "tigre-moura-2022-fan-monitor",
    "type": "report",
    "title": "Live FM: Fan Monitor 2022 – German music fans, technology innovation and sustainable consumption",
    "author": [
      {
        "family": "Tigre Moura",
        "given": "Francisco"
      },
      {
        "family": "Leschik",
        "given": "Damian"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2022
        ]
      ]
    },
    "language": "en",
    "publisher": "IU Internationale Hochschule"
  },
  {
    "id": "tigre-moura-2021-fan-monitor",
    "type": "report",
    "title": "Live FM: Fan Monitor 2021 – An analysis of attitudes and behavioral trends of music fans in Germany and Scotland",
    "author": [
      {
        "family": "Tigre Moura",
        "given": "Francisco"
      },
      {
        "family": "Leschik",
        "given": "Damian"
      },
      {
        "family": "Carnicelli Filho",
        "given": "Sandro"
      },
      {
        "family": "McPherson",
        "given": "Gayle"
      },
      {
        "family": "Reid",
        "given": "Emma"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2021
        ]
      ]
    },
    "language": "en",
    "publisher": "IU Internationale Hochschule & University of the West of Scotland",
    "URL": "https://liveinnovation.org/download-the-live-fm-fan-monitor-2021-edition/",
    "abstract": "Annual survey study of the attitudes and behaviour of music fans in Germany and Scotland. The 2021 edition focuses on technology and innovation, such as facial recognition at events."
  },
  {
    "id": "tigre-moura-2020-fan-monitor",
    "type": "report",
    "title": "Live FM: Fan Monitor 2020 – Analysis of attitudes and behavioral trends of music fans in Germany and Scotland during the Covid-19 pandemic",
    "author": [
      {
        "family": "Tigre Moura",
        "given": "Francisco"
      },
      {
        "family": "Leschik",
        "given": "Damian"
      },
      {
        "family": "Carnicelli Filho",
        "given": "Sandro"
      },
      {
        "family": "McPherson",
        "given": "Gayle"
      },
      {
        "family": "Reid",
        "given": "Emma"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2020
        ]
      ]
    },
    "language": "en",
    "publisher": "IU Internationale Hochschule & University of the West of Scotland",
    "URL": "https://liveinnovation.org/fan-monitor/",
    "abstract": "Online survey of music and event fans in Germany and Scotland on their behaviour and perceptions during the Covid-19 pandemic."
  },
  {
    "id": "tigre-moura-2020-artist-monitor",
    "type": "report",
    "title": "Live AM: Artist Monitor 2020 – Analysis of attitudes and behavioral trends of music professionals in Germany during the Covid-19 pandemic",
    "author": [
      {
        "family": "Tigre Moura",
        "given": "Francisco"
      },
      {
        "family": "Leschik",
        "given": "Damian"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2020
        ]
      ]
    },
    "language": "en",
    "publisher": "IU Internationale Hochschule",
    "URL": "https://liveinnovation.org/artist-monitor/"
  },
  {
    "id": "leschik-dba-thesis",
    "type": "thesis",
    "title": "Assessment of post-merger and acquisition success factors for small- and medium-size German pharmaceutical and biotechnology companies",
    "author": [
      {
        "family": "Leschik",
        "given": "Damian"
      }
    ],
    "issued": {
      "date-parts": [
        [
          2017
        ]
      ]
    },
    "language": "en",
    "publisher": "Charles Sturt University",
    "genre": "Doctor of Business Administration"
  }
]