% Publikationen von Damian Leschik – https://damianleschik.com/

@incollection{leschik-2026-immersive,
  author = {Leschik, Damian and Baums, K. and Mazurek, J. M. J.},
  title = {{Unlocking the future of marketing: The transformative potential of virtual reality, augmented reality, and spatial computing}},
  year = {2026},
  booktitle = {Handbuch innovatives Marketing},
  editor = {Schuster, G. and Bornemeyer, C.},
  publisher = {Springer Gabler},
  pages = {1--13},
  doi = {10.1007/978-3-658-46709-8_33-1}
}

@incollection{leschik-2026-ai-interviews,
  author = {Leschik, Damian and Ritz, F. and Milicevic, A. and Appel, D. and Beckers, N.},
  title = {{Exploring AI-generated interviews using the means-end chain model: A comparative study with human-led interviews}},
  year = {2026},
  booktitle = {Handbuch innovatives Marketing},
  editor = {Schuster, G. and Bornemeyer, C.},
  publisher = {Springer Gabler},
  pages = {1--17},
  doi = {10.1007/978-3-658-46709-8_41-1}
}

@article{leschik-2025-jobm,
  author = {Leschik, Damian},
  title = {{Model evaluation of post-M\&A success metrics in the German biopharmaceutical industry}},
  year = {2025},
  journal = {Journal of Business Models},
  volume = {13},
  number = {1},
  pages = {146--167},
  doi = {10.54337/jobm.v13i1.7502}
}

@misc{leschik-2025-bmc,
  author = {Leschik, Damian},
  title = {{Enhancing value propositions in metaverse business models: A means-end chain theory approach}},
  year = {2025},
  howpublished = {Talk, Business Model Conference 2025}
}

@incollection{lac-leschik-2024-rag,
  author = {Lac, Visieu and Leschik, Damian},
  title = {{Unlocking the marketing and sales potential: Bridging generative AI with domain-specific data using retrieval augmented generation architecture}},
  year = {2024},
  booktitle = {Generative Künstliche Intelligenz in Marketing und Sales},
  editor = {Bolz, Thomas and Schuster, Gabriele},
  publisher = {Springer Gabler},
  pages = {207--219},
  doi = {10.1007/978-3-658-45132-5_15}
}

@inproceedings{leschik-lac-2023-tesla,
  author = {Leschik, Damian and Lac, Visieu},
  title = {{Application of sentiment analysis and topic modelling in marketing and management: Tesla supercharger example}},
  year = {2023},
  booktitle = {Tagungsband zur IU-Fachtagung Content Marketing 2.0: Potenziale und Herausforderungen neuer Ansätze des Content Marketings},
  editor = {Altendorfer, Laura-Maria and Arweck, Josef and Egger, Carolin and Fox, Caterina and Huber, Brigitte and Langner, Anne-Kristin and O'Gorman, Susanne and Wecke, Bernhard},
  publisher = {IU Internationale Hochschule},
  pages = {27--40},
  url = {https://res.cloudinary.com/iugroup/image/upload/v1704706555/Tagungsband\_Content\_Marketing\_2.0\_ylyhre.pdf}
}

@misc{leschik-2023-marketing-club,
  author = {Leschik, Damian},
  title = {{Sentiment-Analyse im Marketing und Management}},
  year = {2023},
  howpublished = {Talk, Talk at Marketing Club Aachen},
  url = {https://marketingclub-aachen.de/veranstaltungen/sentiment-analyse-im-marketing-und-management/}
}

@article{leschik-2022-jbs,
  author = {Leschik, Damian and Rossberger, Robert and Oczkowski, Edward},
  title = {{M\&As in Germany: Measuring success for the pharma and biotech industries}},
  year = {2022},
  journal = {Journal of Business Strategy},
  volume = {43},
  number = {2},
  pages = {87--95},
  doi = {10.1108/JBS-07-2020-0153}
}

@techreport{tigre-moura-2022-fan-monitor,
  author = {Tigre Moura, Francisco and Leschik, Damian},
  title = {{Live FM: Fan Monitor 2022 -- German music fans, technology innovation and sustainable consumption}},
  year = {2022},
  institution = {IU Internationale Hochschule}
}

@techreport{tigre-moura-2021-fan-monitor,
  author = {Tigre Moura, Francisco and Leschik, Damian and Carnicelli Filho, Sandro and McPherson, Gayle and Reid, Emma},
  title = {{Live FM: Fan Monitor 2021 -- An analysis of attitudes and behavioral trends of music fans in Germany and Scotland}},
  year = {2021},
  institution = {IU Internationale Hochschule \& University of the West of Scotland},
  url = {https://liveinnovation.org/download-the-live-fm-fan-monitor-2021-edition/}
}

@techreport{tigre-moura-2020-fan-monitor,
  author = {Tigre Moura, Francisco and Leschik, Damian and Carnicelli Filho, Sandro and McPherson, Gayle and Reid, Emma},
  title = {{Live FM: Fan Monitor 2020 -- Analysis of attitudes and behavioral trends of music fans in Germany and Scotland during the Covid-19 pandemic}},
  year = {2020},
  institution = {IU Internationale Hochschule \& University of the West of Scotland},
  url = {https://liveinnovation.org/fan-monitor/}
}

@techreport{tigre-moura-2020-artist-monitor,
  author = {Tigre Moura, Francisco and Leschik, Damian},
  title = {{Live AM: Artist Monitor 2020 -- Analysis of attitudes and behavioral trends of music professionals in Germany during the Covid-19 pandemic}},
  year = {2020},
  institution = {IU Internationale Hochschule},
  url = {https://liveinnovation.org/artist-monitor/}
}

@phdthesis{leschik-dba-thesis,
  author = {Leschik, Damian},
  title = {{Assessment of post-merger and acquisition success factors for small- and medium-size German pharmaceutical and biotechnology companies}},
  year = {2017},
  school = {Charles Sturt University},
  type = {Doctor of Business Administration}
}